BMW Individual


The expression of personality.

A Picasso original, the first Apple computer, a hand-crafted Riva Aquarama – it is their uniqueness which turns objects into events. The BMW Individual Collection and BMW Individual Manufaktur enable you to design your very own and unique BMW. Like almost no other object, your vehicle will become an expression of your individual character.

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BMW INDIVIDUAL.The expression of personality.
BMW Individual Collection
BMW Individual Collection
BMW Individual Collection


What makes a person unique? It is their character, their unmistakeable looks. Just like a BMW. This is why the BMW Individual Collection offers a wide range of equipment options for discerning customers: Fine wood trims with perfect grain, selected from all over the world. Immaculate and enticingly soft leather from the world’s best tanneries. Paint finishes which fascinate in terms of brilliance, luminosity and effect. Offered in a range of hues which define the spirit of time rather than following it. Complemented by special equipment options adding the finishing touches – all these elements combine to make your BMW become part of your personality.

BMW Individual Manufaktur
BMW Individual Manufaktur
BMW Individual Manufaktur


What motivates our craving for everything that is special? Our individual dreams and aspirations, of course. A desire to create an ideal environment that reflects our wishes. This is why we established BMW Individual Manufaktur. Whether you prefer a unique colour scheme, exclusive materials or bespoke equipment – BMW Individual Manufaktur is all about employing peerless craftsmanship to help our customers turn even the most extravagant wishes into reality, thus creating a BMW that reflects your own individual personality.

BMW Individual app


How do you experience something that doesn’t exist yet? That’s the challenge when you want to drive a BMW that reflects your own personality, rather than one which only offers standard features. The new BMW Individual interactive app lets you use your tablet or smartphone to try out the countless combinations of materials and other options offered by the BMW Individual Collection. Due to the app’s innovative design, you can see your ideas brought to life in realistic detail.


The new BMW 7 Series achieves a whole new standard of perfection. We’ve reworked every detail, achieving the ultimate synergy of power, comfort and aesthetics – the essence of contemporary elegance. There’s only one way to make it even better, and that’s to tailor it to your personality with an exclusive choice of colours and materials from the BMW Individual Collection. The BMW Individual Augmented Reality app is the perfect source of inspiration, letting you create your own BMW 7 Series on screen and even view features in life-size format - any time, anywhere.

BMW individual model overview


Why isn’t there just one BMW to suit everybody? Because our expectations of what makes a great vehicle are as different as our individual circumstances. And with a multitude of model series, the BMW Individual Collection and Manufaktur is able to offer the exact right vehicle to any type of person. It also provides a perfect basis for further individualisation. Starting with the BMW 3 Series Sedan all the way to the BMW M6 Gran Coupé.